Millions sit hypnotized by the lives of celebrities. Some of us may not only interested in their lives but may also be interested in how much they weigh, what they eat, and how often they exercise. For better or for worse, a great many aspects of our culture reap what the tabloid news media sells. Fascination with celebrities is nothing new; it has only grown more pervasive. This is because we live in a media saturated and technology driven world.
Our thinking patterns, lifestyles, economic structures and virtually almost every social fabric is shaped by technology and media. Now, we have almost ubiquitous media access, which is a 24X7 affair. Taking a trip to a couple of gyms in various pockets of Bangalore, I quizzed a few gym goers, and they reply that I received was; “Who doesn't want to have hot and sexy bodies like those of John Abraham, Bipasha Basu and Priyanka Chopra?”
Is the Fitness Industry is being driven by this narcissistic urge to follow celebrities, one thing common in every one featuring on page 3 – whether it is on the sports ground, on television or in films- is that they are all fit. We know well that some of celebrities going for Spa massage services. Health professional find it challenging to convince people that being healthy is must be a way of life. “So, When a celebrity endorsers our views, it creates a better impact,” says weight management specialist of Bangalore.